For Full Story: Florida Trend
Article By: Staff
Naples Airport Authority has introduced new branding that includes a new family of logos and website to complement the Naples Municipal Airport’s name change to Naples Airport. “We are excited to introduce a new, refreshed brand that captures the essence of Southwest Florida,” said Chris Rozansky, Naples Airport Authority executive director. “Our new logos are the result of an extensive process that engaged a variety of stakeholders. After using the former logo for more than 20 years, we saw an opportunity to update our branding to provide a more modern reflection of the community we serve that goes along with changes being made as part of our strategic plan and ongoing master plan.
In addition to the new airport name, NAA has renamed its fixed base operator (FBO) from Naples Airport Authority to Naples Aviation. The FBO now has a dedicated section of the website that includes FBO pricing on the FBO homepage. The FBO provides fuel, hangar space, parking and other services to private and corporate aircraft and other general aviation operators at the airport.
The new brand identity links together the entire NAA family of entities and programs, which include the Authority, airport, FBO and “Fly Safe Fly Quiet” campaign.
“This brand is representative of the quality of service provided to both the customers and our community,” said Donna M. Messer, Naples Airport Authority Board of Commissioners chair. “It’s modern and distinctly Naples.”
In addition to its new logos, NAA has launched a new website with enhanced design and navigation. The redesigned website features improved functionality and enriched content for visitors to learn more about the NAA, airport and FBO, as well as access pertinent and timely information, such as airport noise abatement information and meeting agendas.
Naples Airport is ideally located within minutes of downtown Naples, the Gulf of Mexico and I-75, connecting people to the Paradise Coast through an exceptional airport experience. The airport services more than 112,000 annual operations, while being an engaged, responsive partner to the community. Home to flight schools, air charter operators, car rental agencies, and corporate aviation and nonaviation businesses, the airport is also a central location for public services, including fire/rescue services, mosquito control, the Collier County Sheriff’s Aviation Unit and other community services.
All funds used for the airport’s operation, maintenance and improvements are generated from activities at the airport or federal and state grants from aviation-related user fees; the airport receives no property tax dollars. The Florida Department of Transportation values the airport’s annual economic impact to the community at $283.5 million.